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20+ Years of Experience and 10 years in Business!
Get you want from the media
Based in NYC, absoluteRrelations is full-service communications agency specializing in customized strategies that align with each client's unique goals. No two campaigns are the same - whether it's a comprehensive 360° PR plan, influencer seeding, National TV exposure, daily media outreach, or event execution, ARR combines strong industry relationships with hands-on expertise to deliver impactful results.
From top-tier media placements that catch the attention of retailers to budget-conscious events that draw the right press, ARR is known for delivering smart, strategic campaigns that get noticed and get results.
Recent Beauty Awards
About absoluteRrelations
Colleen Mathis, Founder & CEO
With over 20 years of experience in PR and marketing across the beauty, lifestyle, and luxury sectors, Colleen Mathis brings a strategic yet eclectic approach to every brand she touches. Her career spans agencies both large and boutique, offering her a broad perspective and deep expertise in building brand narratives that resonate, and ROI worthy events and press for each brand she works with.
Colleen’s diverse background includes leading PR efforts for iconic events like the Nathan’s Hot Dog Eating Contest, serving as PR Director at a beauty-focused agency, and managing high profile campaigns for corporate giant Procter & Gamble. Her client portfolio includes everything from big-budget P&G brands to emerging beauty, luxury, and food labels, equipping her with the agility to tailor campaigns that drive impact at any scale.
Known for securing top-tier media placements, Colleen has landed features in elite publications such as Numerous segments on THE TODAY SHOW, Vogue, InStyle, W, People, Allure, and Town & Country. Whether crafting cutting-edge social media strategies or executing traditional media campaigns, she delivers results that elevate brands and capture attention.
When she isn't securing top features for clients or organizing an event; Colleen loves spending time with her two young children and husband, writing essays about her adventures in parenthood for The Mother Chapter, or squeezing in a workout or two (all while drinking her fave, a triple shot iced latte!)
Erin Daly, Account Executive
Erin is a natural-born publicist with an exceptional gift for storytelling that drives results. She has landed standout features in FASHIONISTA, Good Housekeeping, Forbes, Allure, Byrdie, and many more. At ARR, she’s mastered the art of securing top-tier media placements while also leading high-impact influencer campaigns and flawlessly executing high-traffic events.
Erin plays an integral role in shaping strategy and supporting clients through every stage of execution. Her sharp eye for detail and event expertise have helped elevate ARR’s presence and reputation, delivering next-level experiences that resonate.
A proud Alum of West Virginia University, Erin brings both passion and personality.
Off duty, she’s probably deep in a Bravo binge, planning her next dinner reservation, or chasing the sun for a perfect tan (SPF in hand). She lives for the little things that make life fun and the big wins that make work rewarding.